Brand strategy is the pillar of the successful business. Without the consistent fundamental, every success is short-termed. We will provide the strategy to position your company as you hope to be viewed in the minds of your customers. Your branding platform will assure your business long-term success and consistency, help to build favorable brand experience.

Propaganda working methodology in the framework of Customer based brand equity (CBBE) model begins with comprehensive brand audit. The audit consists of two steps: the brand inventory and brand exploratory. The purpose of the brand inventory is to provide a current, comprehensive profile of how all the products and services sold by company are marketed and branded. The second step of the brand audit is to provide detailed information on what consumers think and feel about the brand and its corresponding product category. The process supports to identify sources of brand equity by means of the brand exploratory with the appropriate tools and methodologies.

• A key aspect of managing brand equity is a proper Branding Strategy;
• Brand Platform Development is a fundamental element of any organization's strategic development;
• New Product and Brand Extension strategy for the successful growth of the company;
• By Propaganda Naming and Messaging development methodology we demonstrate how a core brand idea can extend to multiple audiences effectively and with purpose;
• In Slogan Development process we consider the brand essence and current positioning strategy to deliver the unique message most effectively to the desired customer segments.